Commentary: The Blog Event
Doesn't that just get you salivating? It's not merely a blog entry, it's a blog event. Only, it looks like a normal blog entry, feels like one, heck, it even smells like one. So what's the big deal? And that's precisely my question.
When was the last time any car dealer around where you live had a sale? Here in the Bay Area, I'd have to say maybe four or five years. They don't have sales any more. They have "events." Now how exactly does an "event" differ from a sale? Well, I've never gone to one personally, but I suspect the difference is in the number and choice of letters. "Event" has five letters, "sale" has four.
It doesn't stop with commercial sales either. I don't think there are television shows any more. I don't watch television, but they advertise on the radio show where I get my traffic reports, and apparently television only has "events" now. Anyone care to enlighten the poor, huddled masses?
Are people really suckered in by this? I remember a story about Abraham Lincoln where he asked someone how many legs a sheep would have if you called the tail a leg. "Five" was the answer he got. No, he explained, still only four. Calling a tail a leg doesn't make it one.
What's the difference between "medicine" and "medication." Back in the 50's when I was a kid, you got prescriptions for medicine. Now you get prescriptions for medication. So what's the difference? There is one, you know. [insert quiz show music while you think of the answer] [insert buzzer] Time's up. The difference is that you can charge a lot more for medication.
It's just like you can charge a lot more for a pre-owned car than you can for a used car. You can probably spend that extra money at one of those "events." That may be because the newer models of cars no longer have dashboards. They have "well-appointed cockpits."
But hey, two can play at that game. I heard that I would save $500 dollars by switching to Geico. I also heard that I would save $338 dollars by switching to Allstate. So I did. I switched to Geico then I switched to Allstate. I made a cool $838. The following day I did it again. Another $838. I did that all month. It's a shame that Insurance Companies are closed on Sundays, because I cleared over $21,000 in November. That projects out to a salary of $250,000.
That'll learn 'em.